New York's Best Web Design

Why Redesigning Your Website is Essential

A recent study found that 50% of consumers believe that website design is a fundamental factor in a business’s brand. Your website design showcases your business’s style, attitude, and aesthetic.
However, small business websites aren’t forever.

They need to be updated and redesigned just like any part of your business. At Tower Digital NYC, we’ve studied everything you need to know about redesigning your website. That way, you can decide if your website needs a redesign or if it’s perfect the way it is.

Are you ready to get started? Here’s an in-depth look at website redesign:

Why Is Redesigning Your Website Important?

Redesigning your website helps improve viewers’ impressions of your overall business.

If the load time is slow or the site isn't mobile-friendly, visitors may get frustrated. Do you want your viewers' first impression of your company to be one of frustration? Of course not. You want viewers to be intrigued, curious, and engaged with your brand.

Don't give visitors something to dislike before they even get to your page. Redesigning your business website will help it stay trendy and up-to-date, ensuring customers see your brand for what it has to offer.

When to Redesign Your Website

Are you questioning whether your website needs a redesign but aren’t sure it’s the right time?

Here are a few signs that your website is due for a redesign:

Slow Loading Speed or Not Mobile-Friendly

If your website has a slow loading speed, that's a clear sign it's out of date. Visitors expect loading speeds to be a maximum of 2 seconds; any longer will cause frustration and may lead visitors to exit the page.

This not only means a potential customer lost but also hurts your search rankings.  This signals a "Bounce" which tells the search engines that your site is not engaging enough to hold the searchers attention more than a second or two lowering your sites status and likelihood of surfacing in SERPs (search engine result pages).

If you want visitors to stay on your website, you must have a responsive and mobile-friendly design. Your website should automatically scale its content, photo, and video graphics, and navigational buttons to the visitor’s phone screen size. If your website fails to do this, the visitor will not only be annoyed but also think your company is outdated.

First impressions matter, especially when it comes to website design. Studies have shown that it only takes a visitor 0.5 seconds to decide if they will stay on the page. So, if your website suffers from slow loading time or doesn’t have a mobile-friendly design, a redesign is needed immediately.

Lack of On-Page SEO

Even if your website is responsive and professionally designed, it won’t benefit you if it lacks proper optimization. Your website needs search-engine-optimized keywords to pull it to the forefront of Google searches. If you don’t, you’re making your website hard to find, decreasing traffic, and reducing customer conversion.
A redesign is crucial for the success of your website. When redesigning, make sure you update the landing page with optimized keywords and always include a call to action.

Low Conversion Rates

If your website continues to receive traffic but has a low customer conversion rate, there’s a problem. Your website is easy to find, but it's lacking something visitors want. Whether it be a clear understanding of your product, more payment methods, or interesting photos, there’s a reason why visitors aren’t converting to customers.

A good website achieves your marketing goals, meaning it should motivate visitors to explore your services, purchase your products, or contact you. If your website doesn’t fulfill your marketing goals and isn’t converting customers, a redesign is a must.

Outdated Content

When was the last time you updated the content on your website?

If it’s been over a year, your website is due for a redesign. Studies show that over 71% of business owners redesign their websites after a year or two. Your website is only as good as the content it displays. If you’ve recently changed your business address, hours, or prices, they should be accurately reflected on your website. Not updating your website will confuse visitors and make the purchasing process more difficult.

Outdated Website Design

Trends come and go, and what’s seen as sleek and modern changes with the year. If your website uses a chunky or older template, it’s time for a redesign. Lately, websites that use negative space, intriguing transitions, and simple layouts get the most views and page time. You’ll want to update your website to adhere to these new standards if you want to increase your views, page time, and customer conversion rates.

Be creative on your website and introduce your brand in a way that pulls the customer in rather than just stating facts. A good web designer can help you do just that.

Is it Time to Redesign Your Small Business Website?

Redesigning your website can be a tough decision. However, it’s important that your website is updated for visitors to engage with. If your website is not mobile-friendly, lacks proper optimization, or is no longer relevant, a redesign is needed.
At Tower Digital NYC, our team can help you redesign your small business website so you can successfully reach more customers. Whether it's helping you refresh the design or giving your site a complete overhaul, we do it all.

Still unsure if you need to redesign your website? Contact us today for a free consultation, and we’ll help you decide what’s best for your business.

"Ready for a fresh look? Contact us today and get one of New York's Best Website Designs"